CASE STUDY / Travel & concierge · Lanzarote
Lanzalux
An island, thoughtfully connected.
A complete website transformation for Lanzalux, connecting the digital experience with search visibility, optimisation and marketing communication.
Visit the client websiteTravel & concierge · Lanzarote
SEO · GEO · MarketingVIDODO Studio
The context.
A travel and concierge website has to turn a broad offer into something people can understand and explore. Lanzalux brings holiday services and experiences together in Lanzarote. The engagement connected the website with the wider communication around that offer.
The work.
Website redesign
A full reworking of the website and its digital presentation, with a connected approach to design, content and development.
Website optimisation
Optimisation across the website and its user experience, alongside the redesign rather than as a separate finishing step.
SEO and GEO
Search optimisation and work on discoverability, including the presentation of the business and its services for AI-assisted search.
Marketing materials
Supporting marketing materials developed as part of the broader digital engagement, not as a separate visual language.
A connected delivery.
The scope brought the website redesign, optimisation, SEO, GEO and marketing materials together as one digital engagement.