EXPERTISE
Search & visibility
Be understood. Be discoverable.
We work on technical SEO, content and discoverability across traditional search and AI-assisted search. The foundation is a useful website with clear information and reliable evidence.
Who it is for.
For businesses rebuilding a website, entering a new market or trying to understand why their content is difficult to find. GEO means generative engine optimisation: work on how a business may be discovered and represented in AI-assisted search, not a guaranteed placement service.
What we work on.
- Technical crawling and indexing review, content inventory and prioritised fixes.
- Page structure, internal linking, metadata and appropriate structured data.
- Local or multilingual search planning when relevant to the actual business.
- A documented AI-visibility sample set, findings and follow-up actions when included.
How we approach it.
We separate evidence from assumptions: what search tools report, which pages are accessible, what the content establishes and where an AI response was sampled. Research becomes a ranked work plan, not an unexplained score or a promise of a top position.
Scope and handover.
Reports explain the actions taken, measurement period and limitations. Search rankings, citations and conversions depend on more than code changes, so we do not promise first positions, guaranteed ChatGPT recommendations or invented traffic improvements.
Good questions.
Is GEO a replacement for SEO?
No. We treat GEO as an extension of discoverability work. Useful content, technical access and clear business information remain essential.
Can you guarantee inclusion in AI answers?
No. We can improve the website, study relevant prompts and track observations, but cannot control how a search or AI system selects its answers.